This experiment in branding and logo design is for Donna, a fictional experiential restaurant and bar inspired by avant-garde fashion and personalized dining experiences.
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Main Logomark
Secondary Imagery
Sketches
Concept
Donna is an experiential restaurant inspired by avant-garde and alternative fashion. Each diner receives a unique dish inspired by their outfit, creating a multisensory dining experience where visuals are translated into taste.
Donna, ideally located within a large city, is aimed towards people in their twenties with
an affinity for experimental fashion who are interested in an immersive culinary experience. They represent expressive contemporary uniqueness, which are core tenets of Donna’s brand.
an affinity for experimental fashion who are interested in an immersive culinary experience. They represent expressive contemporary uniqueness, which are core tenets of Donna’s brand.
DESIGN
The designs took inspiration from high-end cocktails, and the colors with the geometric shapes convey class with an undercurrent of whimsy. The brand’s visual identity is restrained enough to avoid overwhelming the atmosphere created by the guests.
Color
The palette’s strong contrast between warm and cool colors reflects the out-of-the-box creativity displayed in couture. Pink and blue flip the perception of gender in fashion on its head, which speaks to the gender inclusivity at Donna, aiming to break societal expectations of gender as it relates to presentation and expression.
