Project Objective
To create a unique yet readable typographic layout within a 4-page editorial spread that visually translates an article from Psychology Today: "Are Cluttered Minds More Creative?" by Christopher Bergland.
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Process
Click, then use the arrow keys to navigate between pages
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Challenges
The biggest challenge in this design was maintaining the article's readability and flow, while adding enough interest to keep the reader's attention. In my experience, the people who should read this article most often struggle with attention spans, especially when reading more academic articles. The solution to this challenge was subjective, but making many iterations and gathering as much critique as possible during the process was the best method.
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Solution
The design for this editorial spread draws inspiration from Postmodernist typography, specifically Emigre magazine and designers like Mr. Keedy, as well as proofreading and editing marks, which are visual representations of the creative process.
Combining traditional and technological methods of photography, physical collage, hand-drawn elements, and the maximalism of organized chaos, I was able to translate Mr. Bergland's article into a visual feast without obscuring readability. The juxtaposition of handwritten elements with geometric shapes contrasts the article's scientific style with a human-thought-process-centric approach.
I chose this article specifically because of my personal connection to the topic. I know how it feels to be both a creative and a constantly cluttered mind. This experience gave me important insight into how visuals can convey human experience.
